Is your landing page ready to build?

Settle the offer before choosing the layout

Write what the page offers, who it serves, and the action it should encourage. Include where visitors will come from. Someone following an email introduction may need different context from someone responding to a specific advertisement. The page should continue that conversation, using the same offer and the same limits on what is promised.

Planning example: a training provider in Indonesia needs a page for enquiries about one programme. The essential content explains that programme and how to ask for details. Adding every other course and corporate service changes the job of the page. Decide whether that wider information belongs elsewhere before it becomes part of the launch scope.

• Choose a primary audience and offer.
• Record the message visitors see before arriving.
• Agree the main action and the information supporting it.

Check materials and approval ownership

Collect the text, images, logo, and proof you want to use. Confirm that the materials can be published and that someone can check the business details. A project example may need permission; a service statement may need a technical review. These are real tasks that belong in the plan, even when the page itself is small.

Mark each input as ready, needs editing, or awaiting approval. Name the person who can resolve conflicting feedback. If several departments are involved, make sure they know when their input is needed. A short development estimate becomes misleading when content decisions are still open and the approval path has not been agreed.

Make the next step work beyond the screen

Decide where the domain will point, who receives form submissions, and which WhatsApp account the page opens. The receiving team should understand the campaign and recognise the offer mentioned in the enquiry. A working button is only one part of a contact journey that someone can actually respond to.

For an integration, identify the destination system, available access, and the information that must move. A simple enquiry form and a multi-system workflow are different projects. Describe the expected behaviour clearly, including successful submission and errors. That lets the team assess dependencies before the design is approved and a launch date is treated as fixed.

• Confirm domain and publishing access.
• Name the enquiry recipient and check a sample message.
• Agree what the page needs to measure.

Use practical checks to decide when to launch

Write the acceptance checks before the page is built. A mobile visitor should be able to understand the offer, find relevant conditions, and take the next step. Test incorrect form entries as well as successful ones. Read the confirmation text and verify that it describes what the team will actually do next.

Separate issues that prevent a useful launch from later improvements. An incorrect offer or broken contact route must be fixed before publication. Additional images or a secondary content section may wait if they are not essential. Assign someone to review the live page and someone to update the content when the campaign changes.